Rough cut- Miss Georgiou

Audience feedback is extremely important to a production this is due to the idea that I can gain comments that are positive within my video and that I can keep the same as well as constructive comments that I can take on board and adapt, causing my production to strengthen. Gaining feedback is also crucial within the music industry as artists are able to gain comments from their fans based on their created products, therefore they can strengthen them, causing more sales.

I received feedback from my chosen target audience through a number of different resources. Firstly, I created questionnaires including questions based upon my production for example "within a music video, do you enjoy seeing a love story evolve?' as well as questions asking if the audience enjoy my chosen indie genre as well as my artist. I also used Youtube as a device to upload my video, which is a positive promotion tool as the video can be shared through various social media websites such as Twitter and Facebook and video can also be commented on by viewers. Lastly, my group played our rough cut of our music video to our media class. I then provided my peers with hands outs within their groups, allowing them to note down both positive and more negative aspects of our production.

The feedback I gained from these aspects will benefit my production as I aim to take on board the more negative comments so that I can change them, which will cause my music video to become more successful. This is also common within the music industry, as artists can use constructive comments to apply to their products, in order for their work to appeal to a wider target audience.

From these resources, I gained many positive comments through my production;
“A varied use of cinematography techniques”. 
“The music video contains aspects that conform to the group's chosen indie genre". 

"This music video contains varied editing techniques such as filters".

From these positive comments, we decided to keep these aspects the same within our production, as many members of out target audience enjoyed these aspects. 

From these resources, I also gained many constructive comments that I could use in order to make my production appeal to more members of the audience. These include;

"The narrative within this video is unclear".

"More performance clips should be included within the video".

"Some clips within the music video are too repetitive for example, when the artist and love interest are dancing together".

Based on these constructive comments, I will firstly, film more clips of the artist singing and playing instruments such as the guitar, which is a conventional aspect to the indie genre. The artist is also promoted and exposed more, which also builds a relationship with the target audience. I will also deduct the clips of the couple dancing and add more clips of the artist performing. Lastly, once more clips are added, that look more professional and aren't too repetitive, I believe that the narrative I have created will become clearer. Fundamentally, I believe that applying this feedback will cause my production to strengthen and promote the song and artist to a wider audience.