Evaluating work is extremely important for a number of reasons for example gathering feedback. It is important to gain audience feedback on works that have been created, especially for my group. It is crucial as I used feedback to strengthen my final product in response to comments from my target audience. A target audience can be defined as a particular group of people that are identified as the intended recipient of a product. The purpose of a target audience is to identify which elements and conventions to include within a music video to be able to appeal to a certain group of people and in order to create a successful music video.
My group played our rough cut to a group of peers in order to gather this feedback. After the video had finished, I provided the group with a number of questions asking how I could improve our video and their overall opinions based on aspects that would be beneficial for my products. This evaluation stage is crucial in order to identify whether my products are successful and if there are aspects I could include to improve my products. From evaluating work, I gathered a more detailed knowledge on the genre and the elements and conventions within in the genre and how to conform to the genre more effectively. By producing my rough cut to a group of peers, I was able to gain varied comments and allow others to evaluate my production.
From this I gained positive comments such as 'Conventions of the genre are highlighted effectively through out' and 'features a varied use of micro elements such as cinematography.' However I also gained more constructive comments such as 'Too many repetitive clips, which causes the narrative to become unclear', 'the use of the same editing techniques causes the video to become boring' and 'there is not enough performance'. From a more professional perspective I saw these comments as being more constructive than negative and after watching the video back my group even agreed with these comments and we were ready to take them on board in order to improve my music video to cater to my niche audience. From these comments, I gained fair opinions from viewers suggesting how my music video could be strengthened.
The comments were extremely useful and have influence me as I have changed elements of my group's music video to incorporate these comments. I started to feel more confident within my producer role from these comments, as I now knew aspects that my niche audience wanted to see. The first constructive comment related to the repetition of clips causing the narrative to become unclear. To overcome this, I deleted these shots and re-filmed new ones such as the artist on a skateboard and on a roller coaster. I believed that these shots and events were more exciting to watch due to the nature of the clips and what the artist is doing, causing the video to include elements of the house genre as well as the shots are faster, which causes a change in dynamics which is more interesting and is also more diverse for my niche audience. The second constructive comment linked to the overuse of editing techniques therefore, I deducted editing techniques that were included a high amount of times such as the glory filter and added more filters through through Final Cut Pro X such as the Aged Film filter over the flashback sequences of the artist and her boyfriend reliving positive memories to adapt to our indie genre by creating a vintage theme therefore to appealing to our niche audience and lastly the last comment regarding lack of performance I made sure to re-film and add in shots of the artist singing to the camera, specifically romantic lyrics such as 'I will love you til the end of time' in order to build a relationship and promote the artist further.
I chose to upload my rough cut to Youtube as I was able to identify a more niche audience that enjoy the indie genre therefore, I was able to gain more constructive comments based on how to improve my music video and if this target audience would be able to relate to my artist. This website also enabled my production to expand to a wider audience which is a positive aspect, as I became able to gain more varied comments. Youtube allows individuals to view/comment/share/like videos which would cause a music video to gain more views, and shared through the inclusion of twitter and facebook buttons, causing the music video to be promoted on a much wider scale. Youtube is positive website to use for every type and scale of artist. For example, small scale artists are enabled to promote and share their music globally and on a larger scale due to the amount of people on Youtube worldwide, therefore feedback is gained from a larger audience and comments are given to help to develop to a more professional producer as comments are taken on board.
Feedback is crucial to have when working in the music industry as the artist is provided with comments based on what they should improve, therefore they are well respected for taking audience's points on board as well as strengthening their products due to constructive comments, therefore the artists create higher quality products for their fan base that would continue to buy into them. From taking on roles in regards to the music industry and gaining feedback, I was able to develop through the production stages as I used new websites such as Youtube to promote the artist and music video and then use these comments from the website to create a stronger and more entertaining music video. This technology would be a positive element within the music industry as feedback from this website would be able to be used to develop in order to succeed within the business. These comments will allow me to strengthen as a producer as I was enabled to change more unsuccessful elements within my music video in order to take on board other people's opinions in order to create a more successful music video.
You have provided a basic analysis of your feedback, giving examples of both positive and negative comments received, and mentioning what was done to improve your video; however, you have not elaborated on how this feedback was beneficial to you enough.
ReplyDeleteYou need to:
1) Elaborate on how this feedback would benefit you if you were in the music industry
2) Explain clearly why it is important to evaluate your work
3) Elaborate on why you chose youtube to showcase your rough cut
4) Gove more detailed examples of what you did to improve your work as a result of feedback and why
You have provided a proficient analysis of your feedback, explaining why youtube is a good platform to showcase your work, as well as why it is important to evaluate your work and how this would all benefit you if you were in the industry
ReplyDeleteYou need to think more about different feedback and explain why changes made makes your product more successful.